Omega Celebrates 22 Years as Title Sponsor of Prestigious European Masters
The stunning Alpine views of Crans-sur-Sierre provided a picturesque backdrop as Omega marked 22 years as the title sponsor of the legendary Omega European Masters golf tournament.
Key Milestone for Oldest European Golf Event
First held in 1923 as the Swiss Open, the Omega European Masters is Europe’s longest-running professional golf tournament. Since 1939, the event has been hosted at the renowned Crans-sur-Sierre Golf Club, attracting top players over the decades like Seve Ballesteros, Colin Montgomerie, Lee Westwood, and recent champion Matthew Fitzpatrick. This year, rookie Ludvig Aberg captured the coveted title in a thrilling finish.
Omega became the official sponsor in 2001, bringing prestige and worldwide recognition to the event. To celebrate 22 years of partnership, Omega held a special ceremony on September 3rd high in the Swiss Alps at the spectacular Cry D’Er venue.
Star-Studded Guest List Marks Major Milestone
The 22-year milestone celebration brought together Omega ambassadors, celebrities, and golf fans worldwide. Guests included Korean actor Hyun Bin, Japanese actress Kiko Mizuhara, Hong Kong socialite Louise Wong, Singaporean influencer Ayla Sham Yuet, and famous Filipino stars Maja Salvador, Daniel Padilla, and Kathryn Bernardo.
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With panoramic Alpine vistas as a backdrop, attendees were treated to Swiss-inspired decor, fine dining, and a captivating live performance by award-winning Swiss musician Bastian Baker.
Hyun Bin’s Love for Golf on Display
Known for hit shows like Crash Landing on You, Hyun Bin revealed his passion for golf by playing 18 holes with Omega President and CEO Raynald Aeschlimann, who praised the actor’s skills. In his speech, Hyun Bin expressed his deep connection to Switzerland and the honor of representing Omega’s values of precision and excellence.
Kiko Mizuhara Enjoys Alpine Hospitality
Actress and model Kiko Mizuhara savored the stunning scenery and warm hospitality, describing Omega’s watches as “breathtaking.” She also enjoyed golf clinics and friendly putting competitions with celebrity guest Louise Wong.
Continuing a Legacy of Excellence
Omega President Aeschlimann welcomed the international gathering, underscoring Swiss hospitality and a shared love of golf. This year’s event felt particularly noteworthy, with celebrity ambassadors like Hyun Bin and Kiko Mizuhara in attendance.
As the Omega European Masters enters its 23rd edition under Omega’s banner, it remains a pinnacle tournament showcasing Switzerland’s beauty. The enduring partnership is a testament to the excellence of Omega and its commitment to golf.
Key Facts on the Omega European Masters:
- Founded in 1923 as the Swiss Open, it was renamed in 2001 with Omega as the title sponsor
- Oldest professional golf tournament staged in Europe
- Hosted annually at Crans-sur-Sierre Golf Club in the Swiss Alps since 1939
- Attracts top players on the European tour and past champions like Seve Ballesteros, Colin Montgomerie, Lee Westwood
- 2022 champion: Ludvig Aberg after thrilling playoff finish
- Prestigious watchmaker Omega has been on board as a sponsor since 2001
- It is viewed as a landmark event for Omega’s longstanding golf heritage